Elevating Spaces With Premium Products—From Boulevard to Beachfront
Carlsbad Cornerstone is a collective of high-end design and hospitality brands providing architects, interior and exterior designers, trade professionals, and homeowners with premium products to elevate their design projects. Our custom-manufacturing capabilities set us apart. Many products are made to order, resulting in one-of-a-kind designs that fit both the project space and vision.
An entrepreneur by nature, Brad Gebert has been curious about how things are made ever since his childhood days exploring Cardiff and Carlsbad, beach communities with breathtaking views of the Pacific as far as his young eyes could see. Small-town surf culture taught him the importance of community and finding purpose—and that you can carve success out of being innovative, adventurous, and even a bit daring.
Ever the tinkerer and creative thinker, Brad discovered he could make the products he was selling better and more efficiently himself. So he left his corporate job and, with his wife Michelle, launched an online home furnishings company called Hooks & Lattice. From the beginning, the couple’s strong desire to meet the needs of others inspired a customer-first company culture.
Brad believes that success comes from always seizing the moment, and that you don’t have to venture too far from your immediate surroundings to discover the next great idea. He also champions unconventional approaches in business because they are more likely to spawn innovation and adventure than traditional business practices. By continuing to strive for innovation, he says, you build better processes, better products, and most importantly, a better experience for the customer.